According to the Theme Park Insider site, SeaWorld have just recently applied for a trademark under the name of “Yonaguni”.
Wow! Big Deal! (I hear you say, just as I kind of did!)
Robert Niles however, is a different kind of blogger than me, he digs and digs in the right places until he gets a result. His research reveals that “Yonaguni” is one of the Western Islands of Japan, again nothing dazzling until we learn that the region is famed for a huge underwater rock formation that resembles a giant turtle.
At that point, I began to see some sense in the trademark. I also realised, that the name is not just limited to SeaWorld, but potentially Aquatica, which is already slated to enjoy some hefty expansion programs over the coming years, possibly to double in size.
More realistically, it would be fair to assume that SeaWorld Parks will be getting some kind of new ‘Turtle based Show’ some time in the future!
Here’s the excerpt from the public filing:
IC 041. US 100 101 107. G & S: Entertainment services in the nature of an animated television series for children; production of live-action and animated entertainment shows and interactive programs for distribution via audio and visual media, and electronic means; amusement park and theme park services; educational and entertainment services rendered in or relating to theme parks, namely, live stage shows, live amusement park shows, live performances by costumed characters, and presentation of live theatrical performances; presentation of live stage shows; theater productions
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- SeaWorld are backed by Judge over their Improvements (seaworldorlandoblog.wordpress.com)
- SeaWorld Profits Looking ‘Choppy’ (seaworldorlandoblog.wordpress.com)