2012 saw an increase in gate figures of over 2% at WDW.
At 3% in the first quarter, 2013 looks on track to be even better thanks in part to some of the big chunks of cash that Disney have thrown at the Magic Kingdom in particular.
New Fantasyland has not only drawn bigger crowds to the whole Walt Disney World Resort, but it has given them space in which to have fun too!
It’s all well and good packing the place with guests, but they need high quality leisure space and Disney have obliged!
The biggest surprise of all has been the upsurge in international guests heading to the parks. Brazil leads the way in International growth, but loyal fans from the UK are also beginning to return after the deep effects of the recession and ongoing adverse exchange rates. The Disney Magic is just too irresistible it seems!
With overseas tourists said to be around 20% of the park traffic, they remain a hugely important source of revenue and we can expect more in the way of Portuguese speaking Cast Members and services to cater for the Brazilian guests.
As the need to eek out returns on the huge investments continues, we can expect Disney deals to continue targeting key markets such as the UK, South America and of course Canada, the only market that shows signs of weakening over the period.
Let’s see what D23 reveals to us this week as Disney plan to announce even more investment for its amazing parks division!
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