Universal Studios Mess up their Harry Potter Competition!

Today on Facebook, Universal Studios posted a dream ticket competition to view the backstage magic of the Harry Potter Films in London!

The trip includes;

  • Return flights to London
  • Airport Pickup
  • Three Nights accommodation in London
  • Transfers between the Hotel and the Warner Bros Studios
  • Four tickets to the Studio Tours
  • Travel Insurance

Fantastic PR, had everyone buzzing!

Except if you lived outside the USA!
Rather short sightedly, the online form to enter the competition offered countries from a drop-down list, but wouldn’t accept UK or Canadian postcodes.
Puzzled Universal fans haves started kicking back on Facebook, confused by a business that doesn’t mind taking money from guests abroad.

The Devil is in the detail!  – Terms State US Citizens Only!

Well, Universal Certainly score an own goal in Quidditch with this one!

  • Harry Potter = British!
  • JK Rowling = British!
  • 750,000 Guests a year = British!

Excerpt from rules

1. Eligibility.   The Warner Bros. Studio Tour London – The Making of Harry Potter Sweepstakes (the “Sweepstakes”) is open only to legal residents who are physically located in one (1) of the fifty (50) United States, the District of Columbia or Puerto Rico who are at least eighteen (18) years of age or older at the time of entry.

Universal need to return to Hogwarts to learn the basics of Public Relations!



2 thoughts on “Universal Studios Mess up their Harry Potter Competition!

  1. I’ve always been so annoyed at Universal’s PR for this reason – they seem to only ever release competitions for US residents. I hope they change it soon…

    • Universal have fallen into a classic social media trap.
      If you run an international blog, FB Page or twitter account, you must be prepared to serve the readers fairly.
      Particularly those with a common language of the media site itself!

      Non US Citizens have already had a miserable year thanks to a massive error by the Florida Highways Dept that temporarily made it illegal to drive in the state without a very obscure International Driving Permit that caused havoc for tourists just about to board planes!

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